01
Strategy
What the product is, who it is for, what it costs and why someone chooses it over the free version of the same information.
You know exactly what you are making and who it is for before anything gets filmed.
- Product concept and scope
- Audience definition and core promise
- Positioning against what else they could buy
- Pricing and offer structure, including tiers and bundles
- An honest read on whether it is worth building
